Advent Calendar Competition Terms

BERKLEY FISHING BUDDY GIVEAWAY — OFFICIAL RULES

  1. Promoter
    The promoter is:

    For UK, Ireland, Jersey, Guernsey & Faroe Islands

  1. Pure Fishing (UK) LTD
    2 Silverton Court,
    Northumberland Business Park,
    Cramlington,
    Northumberland,
    England,
    NE23 7RY

  1. For Central, Eastern Europe

  1. Pure Fishing Netherlands B.V
    Tinstraat 3 2nd Floor,
    4823 AA,
    Breda,
    The Netherlands 

  1. For Nordics

  1. Pure Fishing Denmark
    Drejergangen 3A,
    2690 Karlslunde,
    Denmark


  2. Promotion period
    The promotion opens on 18 November 2026 at 00:00 CET and closes on 23 November 2026 at 23:59 CET. CET means UTC+1. Entries received outside this period are not eligible.

  3. Eligibility
    Entrants and nominated fishing buddies must both be aged 18 or over and resident in an EU member state, excluding Belgium, Croatia, Italy, Poland, Portugal and Romania.

Employees of the promoter, people directly involved in administering this promotion, and their immediate families or household members cannot participate.

An entrant must use their own genuine Instagram account and comply with Instagram’s applicable terms. No purchase, payment, marketing subscription or public Instagram profile is required.

  1. How to enter
    Comment on the original giveaway post published by @berkley_europe on Instagram, mentioning one fishing buddy by their Instagram username.

Each comment nominating a different buddy constitutes one entry. Repeated nominations of the same buddy by the same entrant count only once. Comments nominating more than one buddy, self-nominations, automated entries and entries submitted using false or multiple accounts to evade these rules are invalid.

A buddy may submit their own entry and nominate the original entrant. Being tagged does not itself create a separate entry for the tagged person.

Nominate someone you know who is comfortable being mentioned publicly. Do not post their address, telephone number or other private details. The promoter will honour a person’s request to remove their nomination.

Following, liking, sharing or sending the post is optional and does not itself create an entry or improve an entry’s chance of selection. Comments on other posts or platforms do not count.

  1. Prizes
    There are two Berkley Predator Advent Calendars, with a retail value of €130 each and a total prize value of €260, including applicable VAT.

One calendar is awarded to the selected entrant and one to the buddy nominated in the selected comment. There is one winning pair, not two independently drawn winners.

No cash alternative is offered. Prizes cannot be transferred to another recipient except as required by law. If fulfilment becomes impossible for reasons outside the promoter’s reasonable control, any proposed equivalent-or-higher-value substitute will be handled in accordance with applicable law and the recipients’ rights.

  1. Selection
    On 24 November 2026, the promoter will select one entry at random from the eligible entries received during the promotion period, using a documented random-selection process.

Each valid entry has an equal chance of selection. The chance of selection depends on the total number of eligible entries. A record of the draw and eligibility checks will be retained.

Selection is provisional until both the entrant and nominated buddy have been verified as eligible and have accepted their prizes.

  1. Contact and acceptance
    The promoter will contact the selected entrant by Instagram DM from @berkley_europe. Entrants should check message requests.

The entrant must respond within 72 hours of the message and arrange for the nominated buddy to contact the promoter directly. Both recipients must complete acceptance and reasonable eligibility checks within five calendar days of the initial message.

Only information reasonably necessary to verify eligibility, fulfil the prizes and meet legal obligations will be requested. Each recipient must provide their own information directly.

If the entry is invalid, either recipient is ineligible or declines, or the deadlines are missed, the pair’s provisional selection lapses and another eligible entry will be drawn at random using the same process.

  1. Delivery and tax
    The promoter will cover standard delivery to each verified recipient’s address in an eligible country and dispatch the calendars within five working days of completed verification. Arrival before 1 December is not guaranteed.

The promoter will meet any tax, withholding, reporting or other obligations imposed on it by applicable law. Recipients remain responsible only for obligations legally imposed on them personally and will be given information reasonably required to fulfil those obligations. This clause does not transfer the promoter’s legal obligations to recipients.

  1. Winner announcement
    The promoter will announce that the prizes have been awarded. Publication of recipients’ usernames or other identifying details will be handled under the giveaway privacy notice and applicable law. Where identification is optional, permission will be requested and refusal will not affect the prize.

No promotional photograph, testimonial or additional content is required to receive a prize.

  1. Fair administration
    The promoter may reject entries where there is reasonable evidence of fraud, automation, harassment, impersonation or breach of these rules.

The promoter will not change the rules to participants’ disadvantage arbitrarily. If a material technical failure, legal requirement or event beyond its reasonable control prevents fair operation, it will take proportionate steps, explain any necessary change publicly and preserve valid entries and prize entitlements wherever possible.

  1. Privacy
    Personal data will be processed as explained in the giveaway privacy notice, which identifies the controller, purposes, legal bases, recipients, retention periods, international-transfer arrangements and participants’ rights.

Entry and prize acceptance do not subscribe anyone to marketing. Participants should not publish contact details or identity documents in comments.

  1. Instagram disclaimer
    This promotion is not sponsored, endorsed or administered by, or associated with, Instagram. Information supplied to administer the giveaway is supplied to the promoter, not to Instagram as the organiser.

Each entrant, and each nominated buddy when accepting a prize, releases Instagram from liability connected with this promotion to the extent permitted by applicable law.

  1. Rights and complaints
    Nothing in these rules excludes or limits liability or statutory rights that cannot lawfully be excluded or limited.

Complaints may be submitted to the country’s respective Pure Fishing Customer service contact, found here: https://berkleyfishing.eu/pages/contact-us Participants retain their rights to contact competent authorities and bring proceedings in courts available to them under applicable law. These rules do not remove mandatory protections applicable in a participant’s country of residence.