DEX Bullet Jerk TSR

From €15,90

Pulse Agent E

From €15,99

Pulse Spintail XL

From €12,90

Sick Vibe Pack

From €19,99

Sick Swimmer Pack

From €19,99

Pulse Realistic Craw

From €9,99

Pulse Vibe

From €7,99

Pulse Slurp

From €7,99

Pulse Realistic Mix

From €14,99

Pulse Pop

From €7,99

Pulse Minnow Deep

From €9,49

Pulse Minnow

From €7,99

Pulse Fry Shallow

From €7,99

Pulse Fry Deep

From €8,49

DEX Ripper

From €14,90

DEX Stunna Plus1

From €19,90

DEX Stunna

From €19,90

DEX Trencher

From €14,90

DEX Disruptor

From €14,90

DEX Stick Shadd 11 cm

From €14,99

Pulse Realistic Flash

From €14,99

Gulp!® Trout Dough

From €3,79

Pulse Realistic Goby

From €79,99

Pulse Realistic Roach

From €79,99

Dredger®

From €12,99

DEX Long Shot

From €17,90

Choppo 3 Pack

From €39,90

Pulse Shad MixBox

From €39,99

DEX Fat Bullet

From €16,90

Pulse Realistic Perch

From €79,99

Dredger® 3 Pack

From €39,90

DEX Mullet Walker

From €15,90

Bullet Pop 3 Pack

From €19,90

Power Blade 3 Pack

From €22,99

PowerBait® Perch Kit

From €44,99

DEX Bullet Jerk

From €15,99

Flicker Shad® 3 Pack

From €22,90

Power Pop Frog 3 Pack

From €16,90

DEX Mullet Popper

From €19,90

Pulse Shad

From €5,99

New
Paddle Frog

From €8,49

Zilla Spinnerbait

From €14,99

Trout Starter Kit

From €35,99

Sick Vibe

From €54,99

Sick Vamper

From €39,99

Sick Swimmer

From €74,99

Sick Flanker

From €39,99

Zilla Swimmer

From €14,99

Zilla Lipless

From €14,99

Zilla Jointed Glider

From €14,99

Zilla Glider

From €14,99

Zilla Flanker

From €14,99

Zilla Deep Crank

From €14,99

URBN Kit Minnow

From €13,99

URBN Kit Dropshot

From €13,99

Flatt Shad

From €9,99

DEX Spinnerbait

From €15,90

Pulse Spintail

From €7,49

Gulp!® Honey Worm

From €7,99

Choppo

From €11,99

Spin Bomb

From €14,99

J-Walker 100

From €11,99

Powerblade

From €7,99

PowerBait® Sand Eel

From €9,99

PowerBait® Maggot

From €5,99

Gulp!® Nightcrawler

From €10,99

PowerBait® Minnow

From €7,99

Gulp!® Earthworm

From €7,99

BERKLEY® FISHING BAIT AND LURES: OUR SCIENCE, YOUR CATCH

At Berkley®, we know what makes a fish strike. Since our inception, our ideas and products have changed the world of fishing. Our fish bait and lures are the result of extensive research in R&D laboratories that measure fish reaction to colour, scent, sight, and sound. We collect real-world data from the pros, test, test, and test again, analyze the results, and repeat. We combine that into superior manufacturing of the broadest array of innovative bait and tackle.
Because we understand fish, the Berkley® line of hard lures, soft plastics, PowerBait®, fish dough, and fish attractant out perform every bait in the marketplace, and rival live fish bait like no other manufacturer can. Make no mistake, it’s a whole new world out there, with our data-driven insight into the biology of fish leading the way. Now that we’ve done the science, you can catch the fish.

BERKLEY® BAIT AND LURES DRIVE THE FISHING INDUSTRY FORWARD

In 1937, Berkley® was founded by Berkley Bedell, a 16-year-old fishing enthusiast in the USA who sold hand-tied flies made from dog hair and chicken feathers to anglers on holiday so they could coax local bluegill and bass from their underwater cover. Built on a foundation of hard work and curiosity about fish behavior and biology, Berkley® has become the premium brand of fishing tackle for anglers across the world. Our company has driven performance advances in fishing bait, lures, lines, rods, and tackle across the industry. We owe it to a commitment to leading edge technology and a commitment to anglers whose passion is to catch more fish. We’ve done the science — we’ve made our bait more desirable to bite and bite longer. That means you can put more fish on the bank or in the boat.

SOFT & HARD LURES, FISH DOUGH, AND ATTRACTANTS THAT REFLECT INNOVATION

Did you know fish have taste buds inside and outside their mouth? Or that a fish’s sense of smell is 1000 times more acute than a human’s? We’re intimate with the biology and behavior of fish, and that knowledge means more of them on your line.
Our selection of Soft Plastics harnesses the power of smell. Driven by the Gulp!® line, our Soft Plastic lures are engineered especially to attract your favourite saltwater species and trigger more strikes. Scientists at Berkley® have worked just as diligently to create best in class Fishing Jigs and Hard Lures. Supported by proprietary technology, they are the result of careful replication of bait fish’s motion. And for fishing with soft dough, our PowerBait® will have you on high alert.
To guess less and catch more you need the right tackle and tools. Browse our Fishing Bait selection and see how to pick the right bait for perch, pike, trout, zander or whatever swims below the surface.