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Dredger

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Choppo

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Juke

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BERKLEY® HARD BAIT & JIGS CONVERT A BITE INTO FISH IN YOUR BOAT

When there’s a fish on your line, we know a lot has gone into getting that fish to bite. At Berkley®, we found success through trial and error, scientific data and discovery, and the courage to try again and again to reach breakthroughs that would change the course of fishing as we know it today. That’s how our hard lures and fishing jigs were developed — by uncovering how to convert that little bite into a landed fish.

Berkeley® scientists studied how fish swim and replicated those motions, triggering actions that would make them as attractive to predator fish as possible in the underwater world of eat or be eaten. We adapted actual fish motions using pro input, prototypes, and rigorous observation in our fish test tank. It is a daunting task that continues today, but one that’s worth the effort. We know which hard fishing baits get the most strikes. Whether you’re using a Pulse Realistic Roach, Zilla Flanker or a Sick Vamper, there’s a whole world of science, effort and passion that goes into every bite.

HARD LURE HEAVY HITTERS: HIT STICK AND PULSE SPINTAIL.

At Berkley, our mission is to study why fish are attracted to some lures or jig and not others. The result of these calculations can be found in the Hit Stick. The Hit Stick has FlashDisc™ technology, which improves tracking stability and accuracy, and provides unparalleled action that you can use in any setting. Balsa-like action without the weight, the Hit Stick is the ultimate in versatility with action that can be used as a finesse jerk bait, trolling lure, or casting lure for all predatory fish. It also keeps its form — even after a zander sinks its teeth in or an epic battle with a pike. Explore more about the science behind this groundbreaking lure.