Approved By Fish Backed By Science


Whether you cast and retrieve or troll, the Hit Stick is guaranteed to swim the same every time thanks to optimized low-center gravity FlashDisc™ weights and a superior polycarbonate exterior.

The new Berkley Hit Stick is the perfect example of our motto at work: using science to help you catch more fish.

Berkley scientists continuously study why fish are attracted to some baits over others. They know the right amount of roll creates flash and that action attracts fish from a distance. This led them to develop FlashDisc™ Technology, an innovation that makes the Hit Stick the best choice for anglers seeking a versatile and durable bait that will catch more fish.

This new FlashDisc™ technology gives the Hit Stick unparalleled action that allow you to fish it in any setting. The heavy polycarbonate exterior of the Hit Stick means you can cast it 60% further than balsa alternatives, and you can fish with more confidence because this nearly indestructible bait will keep its form -- even after a walleye sinks its teeth in or an epic battle with a bass has your bait thumping against the docks. Plus, the durable body construction also delivers a consistent bait action, whether being cast and retrieved or trolled.

It’s time to leave inconsistent and delicate balsa baits in the past where they belong and step into the new age of fishing. Cast further and fish harder with the Berkley Hit Stick, a bait that’s scientifically proven to bring more fish into the boat.


We packed a lot of science into a little minnow. Explore the engineering behind this groundbreaking bait to learn how the Hit Stick works its fish-catching magic.


Built into the belly of the Hit Stick, our proprietary FlashDisc™ technology increases the bait’s tracking accuracy and exaggerates its roll and flash, a combination that triggers more bites than our competitors.


Whenever we develop a new product, we first study Mother Nature for direction. With realistic scale patterns, precise gill plate features, and a forward-facing bill that drives realistic swim action, the Hit Stick looks and moves like a real minnow.


Fish will tell you what they like if you’re willing to listen. For a decade, our scientists worked in tandem with professional anglers to put Hit Stick prototypes through rigorous testing in the lab and on the water.


Heavier than traditional wooden baits, Hit Sticks are easier to cast and can be launched 60% further.


The hardened polycarbonate exterior of the Hit Stick is lab-tested and field-proven to be three times tougher than balsa wood. Even the toothiest walleye won’t shred this bait.


The Hit Stick comes in seven different sizes and 20 unique colors. Whether you’re trolling for walleye, jerking for bass, or casting for trout, there’s a Hit Stick with the right size and style guaranteed to attract even the toughest of bites.


Unlike balsa baits, which vary in performance depending on the grain and cut of the wood, each and every Hit Stick delivers the same consistent results thanks to fine-tuned precision molding.

> Hit Stick Black Silver

> Hit Stick Black Gold

> Hit Stick Yellow Perch

> Hit Stick Tennessee Shad

> Hit Stick Sunset

> Hit Stick Stealth Minnow

> Hit Stick Sand Shiner

> Hit Stick Rainbow Trout

FlashDisc™ Technology

FlashDisc™ examples on Hit Stick bait

Natural Presentation

Natural presentation examples on Hit Stick bait

FlashDisc™ Technology

Natural Presentation

Natural presentation examples on Hit Stick bait

The new Berkley Hit Stick is the perfect example of our motto at work: using science to help you catch more fish:

Angler holding fish with bait in mouth
Angler holding fish with bait in mouth

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Fish with lure in mouth
Fish with lure in mouth
Fish underwater biting on lure